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Make a list of companies that you are particularly interested in, and then use the corporate websites thoroughly to conduct research. Most sites have a "News" section. It might be titled "Press", "Press Room", "What's New", or "In the News." Get a sense of new projects, initiatives, and developing stories. You may even find out significant new hires or clients that the company has obtained recently. Analyze this information and be prepared to discuss some new areas or projects where you might be able to make a contribution.
Read the mission statement to learn what the organization values and ranks in order of priorities. Utilize this information as you draft your letter of interest and resume. Utlize it in the interview process as well.