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Chances are, everyone you know is going to have advice on what companies you should be looking at, industries you should be targeting, and people you should be talking with regarding your job search. Remember that each person has his or her own perspective shaped by a unique set of experiences. The value systems and perspectives of others may or may not correspond to your own.
ASK a lot of questions. LISTEN to the responses of others. Then proactively RESEARCH and EVALUATE the information you've gathered. Try to get a variety of insights from those within your field of choice. Attempt to make contact with a diverse group of people within an industry or organization to understand the "big picture."